Free Webinar – 3PM BST, 22 July 2020 – Don’t Let the GDPR Kill Your Marketing Strategy


Start: 22 July 2020 3:00 pm
End: 22 July 2020 4:00 pm

Join Claire Feeney, Director, PreferenceChoice at Onetrust PreferenceChoice for our exclusive webinar ‘Don’t Let the GDPR Kill Your Marketing Strategy’ in partnership with DMWF Online powered by MarketingTech.

New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates?

In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximize user opt-in in the GDPR era.

Joining this live session you will learn:

• Understand legitimate interest vs. consent for marketing purposes
• Learn best practices for maximizing opt-in and consent
• Understand guidance to build an effective and GDPR-compliant marketing strategy

This webinar is FREE to join and will be available on-demand.

This webinar is brought to you by DMWF Online powered by MarketingTech.

Who is Onetrust PreferenceChoice?

Onetrust PreferenceChoice is a powerful technology platform to support marketers with preference management

Find out more about Onetrust PreferenceChoice here.

The DMWF Privacy Policy and T&Cs can be viewed here.

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